Gain a Competitive Edge that drives business decisions
This service add-on to INTUITION’s Core Analytics / Business Intelligence platform is a powerful tool that opens up a wealth of knowledge about your competitors.
Our most popular option for Competitive Analysis is leveraging our Content Licensing Partnership with TripAdvisor. This enables us to purchase all review data on your behalf for any listed property and display it for Reputation Management purposes within our INTUITION Analytics platform.
You will be able to glean information such as, rises and falls in ratings and rankings, and review scores for Cleanliness, Sleep Quality, Value, Service, Rooms and Location. Additionally, you will be able to see the breakdown of types of guest (Family, Couples etc) and Trip Type (Business or Vacation) as well as the volume of reviews received over time and percentage of responses given to those reviews.
Furthermore, you will be able to read all reviews and responses and using our text analysis, you will be able to compare how many complaints your competitors receive relating to Room Quality, Amenities, Staff & Service, Food & Beverage and more.
This detailed information will assist you in prioritizing your own areas for improvement and your choice of marketing messages where you can play to your strengths and their weaknesses. In conjunction with our TripAdvisor Joint Review Collection, this additional insight is invaluable for Reputation Management and improving Customer Satisfaction.
We also offer a more simplified Competitive Analysis option across all major review site platforms via our Review Monitoring platform.