Dynamically Curate Marketing Communication For Improved Conversions
INTUITION’s Marketing Automation service can range from simple autoresponders through to deep, multi-level customer journeys that evolve based on each customer interaction.
Information gathered from each customer is used to determine what content they will be initially served, and then their interaction with that content, determines the content or context of the next communication.
For example, a customer receives a Pre-Arrival email that includes a section about The Spa and clicks on it for more information. That customer, if they did not transact at that time, will be served Spa, Wellness and Healthy Food related content and offers in communications once they arrive at the property in an attempt to increase their on-site spend. If that customer indicated in a Post Stay Survey that they were interested in one of a selection of additional hotels or resorts, they would receive an offer for early booking to that resort, with additional reference to its Spa Facilities.
All campaigns are based on a series of rules and triggers, utilizing available data and customer interaction. Each is specifically designed to meet your requirements and maintained by the INTUITION team, allowing you to concentrate on looking after your current guests.
While most Marketing Automation strategies rely heavily on Email Communication, INTUITION’s Marketing Automation service can also include SMS / Text-Based Marketing and even Postcards via Direct Mail.