The Difference Between Good & Great Business Intelligence Platforms
A BI system lets users, at all organizational levels, access data, interact with it, and analyze it toward improving business performance, discovering new opportunities, and increasing efficiency. [...]
The Proactive Approach to Guest Reviews: SMS Automation
Guest reviews are flooding the internet and many are written purely due to consumers wanting to share their experience, whether it is positive or negative. Yet actually, the [...]
Data-Decisions that Drive Competitive Analysis
More and more businesses are developing complex databases full of information about their current consumers and making “data-decisions” is a growing force in strategic business planning. Although [...]
Encouraging Quality Feedback for Helpful Reviews
Online review platforms provide potential customers the opportunity to consume information; however, whether they are researching experience goods or search goods can change how the review influences [...]
Negative Buzz Around the Brand? Here’s How to Respond
If there are negative reviews about your company online, responding to unhappy customers may feel like a daunting task. Reacting to a customer’s issue requires corrective action [...]
Developing Data Driven Experiences
Data provides unlimited audience intel, but it has to be utilized and driven effectively. Data collection and analysis can better understand what their current and potential customers [...]